The global pandemic has accelerated the shift toward the future of retail, with digital investments becoming increasingly critical to meeting consumers’ new needs and fending off new competitors. SFI helps retailers develop and deliver the right digital, analytics, and tech strategy to thrive in this dynamic environment.

Many retail companies are rich in data but have yet to harness it as a real driver of the business. Now, nothing less will do. SFI helps retailers prioritize digital efforts as part of an adaptable retail strategy that is more responsive to customer needs than ever before.

As consumer behavior continues to shift rapidly and abruptly in our pandemic-changed world, our work focuses on improving the commercial proposition, formats, and omnichannel and operations capabilities needed to deliver on retail strategy